Contribution of Public to a Company's Marketing And Sales Efforts Essay

Contribution of Public to a Company's Marketing And Sales Efforts - Essay Example An overall theoretical emphasis of public relations is based upon two important and fundamental arguments. Firstly, it is suggested that public relations are a manipulation whereas some see public relations as the dissemination of information, as well as promoting understanding between public and organization. As such, PR is also the art and science of analyzing and predicting events and assessing their possible impact on the organization and other stakeholders involved in the process (Heath, 2001). It is also critical to note that communication is a relatively larger term which includes overall management of communication at the organization-wide level whereas public relation is considered as a narrow and focused use of communication between an organization and its public. It is therefore argued that senior managers of the organization should involve public relations managers in the overall decision-making process. This is because of the fact that public relation managers have to ma intain external communication of the organization in a manner which can leave a positive impact on the organization. It is also suggested that the public relations managers must also develop open lines of communication with the managers in order to inform them about the possible consequences of the actions taken by the management (Smith, 2005). Public relations have been mostly associated with communication as described above; however, communication in this regard has to be a two-way communication. It is also related to the maintenance of mutual relationships between the public and the organization. Public relation is also considered as an intelligence function because PR managers... This report approves that Public Relations as a discipline has evolved over the period of time as more and more variations were added to it. In its essence, Public Relations or PR is a function of organizational communication wherein a firm tends to communicate with its public. Over the period of time, the way firms approach PR has changed and the role of PR has further dramatically changed during the financial crisis. Many now argue that role of PR is more of that of an intelligence and analytic role to provide strategic insights to the higher management of the firm. PR managers therefore now need to properly and regularly communicate with the managers to inform them the strategic significance of PR related issues. This paper makes a conclusion that in times of financial crisis, firms can increase their PR efforts by directly communicating with their target market. However, given the general sentiments about the firms, it is important that firms must accept the responsibility and become accountable for the crisis which has engulfed many developed countries. The use of social media can also be one of the key strategic assets available to PR managers to actually penetrate further into their target markets and develop one to one communication with their customers. Social media can also offer an opportunity to spread word of mouth hence PR managers need to design their strategies in a manner which can give them most exposure. A higher level of exposure can result in better marketing and improved sales for the firms.

Guerrilla warfare Essay Example | Topics and Well Written Essays - 1250 words

Guerrilla warfare - Essay Example The following paper presents an argument and demarcates the line between the Just warfare and guerilla war. in order to present the debate the paper will first explain the Just Warfare theory so that it becomes convenient to contradict the guerilla warfare. Before the paper progresses in to the details of ethics and sheds light upon the guerilla warfare analysis, it is important to understand the Just warfare theory and its ethics. The just warfare theory is a Christian philosophy that emphasizes upon the three factors: 1. Killing humans is inhumane. 2. States shoulder the duty to protect their citizens and defend justice. 3. Protection of an innocent life, defending the moral values often requires violence and force. However, it is imperative to mention that the Just war theory lays down conditions in order to judge the reasons before a war is waged. The Just war theory was deduced by Christian theologians but is open those who believe in other religions or does not believe in any a t all. However, the theory states clearly ethics and guidelines that may allow a war to take place. Nevertheless, it is important to highlight here that the theory does not in any way justify war neither is it for individuals. Despite the fact, it is not for the individuals to use the theory to decide if the war should be necessitated, however the individuals can use to weigh the pros and cons of war and if they should take part in it or not. Moreover, theory was formulated not to provide a justification for the war rather it was deduced to prevent war and give states the reason to resolve conflicts in an amicable manner instead picking weapons. The doctrine of just war very easily deceives a person in drawing connotations that war is justified and hence a good thing. Nevertheless, doctrine strictly speaks against waging wars and highlights that under certain circumstances it can be waged. However, it is the entire theory that implies that war is a lesser evil but it remains evil ev en if it is waged under duress for the purpose of protection (BBC). The historic literature available suggests that after World War II most of the states have remained in conflict with each other, whereas some had avoided the idea of war altogether some still engage in warfare. State versus state wars still occur, one of the prime example of the war is Anglo-American invasion of the Iraq; wars of such kind have become rare in today’s world. Most of the wars have become internal conflicts. Most of the states today have to face stateless enemies, which are later labeled as faceless attackers. These kinds of wars are referred to as Guerilla wars. These well-trained attackers attack the conventional army leaving abruptly after the attack. Usually, the conventional armies are not prepared for such attacks. Nevertheless, most of the countries that indulge in such wars are those who do not afford to fight openly or lack the tactics to fight the enemy (Robinson). Although, waging war has ethics and requires approval from the UN many countries fight covetously by deploying their men in different states that spread terrorism by killing innocent people. One such war was waged against the approval of the UN in 2003, which is commonly known as the invasion of Iraq. Although, the

Geoffrey Keynes Research on Cancer Treatment

Geoffrey Keynes Research on Cancer Treatment In God We Trust. All Others Must Have Data Radical surgery had undergone an astonishing boom in the 1950s and 1960s. William Halsted had become the patron saint of cancer surgery in the United States. But at St. Bartholomews Hospital in London, a doctor named Geoffrey Keynes was not convinced. In August 1924, Keynes examined a patient with breast cancer. Rather than reaching indiscriminately for a radical procedure, he opted for a much more conservative strategy. He buried fifty milligrams of radium in her breast to irradiate her tumor and monitored her to observe the effect. Surprisingly, he found a marked improvement. Her tumor had reduced so rapidly that Keynes might be able to remove it with a minor surgery. Over the next five years, Keynes tried other variations of the same strategy. The most successful variation was to remove the tumors with a minor surgery, followed by a small dose of radiation to the breast. Nothing was radical, yet their cancer relapse rate was comparable to those got by using radical surgery in Baltimore and New York. In 1927, Keynes reviewed his experience combining local surgery with radiation in a technical report to his department. But his theory and operation were ignored by American surgeons. They called Keyness surgery lumpectomy. In 1953, a colleague of Keyness gave a lecture on the history of breast cancer at the Cleveland Clinic in Ohio, focusing on Keyness observations on minimal surgery for the breast. In the audience was a young surgeon named George Barney Crile. Crile had learned the radical mastectomy from students of Halsted. But he was having his own doubts about radical mastectomy. As Crile poured through Keyness data, the flaw in the logic of radical surgery came to light. If the breast cancer was locally confined, then it could be cured by a small local surgery. Radical surgery could add no benefit. If the tumor had already spread outside the breast, then even the most exhaustive surgery would be useless. Crile gave up on radical mastectomy and treated breast cancer using an approach similar to Keyness. Over six years, he found that the effect of his simple mastectomy was remarkably similar to Keyness, with patient survival rates similar to those got from radical mastectomy. A Pennsylvania surgeon named Bernard Fisher had also lost faith in radical mastectomy. In 1971, Fisher organized a clinical trial through the NSABP National Surgical Adjuvant Breast and Bowel Project to test the efficacy of radical mastectomy against lumpectomy+radiation and simple mastectomy. It took Fisher 10 years to gather that data. 1,765 patients from 34 centers in the United States and Canada enrolled in the trial. Patients were randomized into three groups: one treated with simple mastectomy, the second with lumpectomy followed by radiation, and the third with radical Mastectomy. The results of the trial were made public in 1981. The rates of breast cancer relapse, death, and metastasis were statistically identical among all three groups. Radical mastectomy is rarely, if ever, performed by surgeons today. In 1973, a 22-year-old veterinary student in Indiana named John Cleland was diagnosed with metastatic testicular cancer-cancer of the testes. The cancer had metastasized into his lungs and lymph nodes. In 1973, the survival rate for such a cancer was less than 5 percent. Cleland was under the care of a young oncologist named Larry Einhorn in the cancer ward at Indiana University. Einhorn initially treated Cleland with a three-drug cocktail called ABO, which was found to be marginally effective. In the fall of 1974, Einhorn replaced the ABO regimen with a new chemical called cisplatin. Other researchers had seen transient responses in testicular cancer patients treated with cisplatin. Einhorn wanted to see if he could increase the response rate by combining cisplatin with two other drugs. For Celand, it was a choice between the uncertainty of the new regimen and the certainty of death. He took the gamble and enrolled as patient zero for BVP, the new regimen containing bleomycin, vinbl astine, and cisplatin. Ten days later, the tumors in Clelands lungs had vanished. By 1975, twenty additional patients had enrolled in the trial all with remarkable and durable responses similar to Celands. By the late winter of 1976, it had become clear that some of these patients would not relapse at all. *** Meanwhile, the NCI had turned into a factory of toxins. With money from the National Cancer Act, the institutes drug-discovery program was testing zillions of chemicals each year to discover new cytotoxic drugs. The money also stimulated enormous, multi-site trials, turning academic centers into drug factories and cancer hospitals into efficient trial-running machines. It was trial and error on a humongous scale, not targeted research. In one NCI-sponsored trial, known as the eight-in-one study, children with brain tumors were administered eight drugs in a day. Most of the children died soon afterward, having only marginally responded to the chemotherapy.

Data Link Control (internet) :: essays research papers

Society has become based solely on the ability to move large amounts of information across vast distances quickly. The natural evolution of computers and this need for ultra-fast communications has caused a global network of interconnected computers to develop. This global network allows a person to send E-mail across the world in mere fractions of a second, and enables even the common person to access information world-wide. With the new advancements in technology there must be a set of â€Å"rules† or better known as protocols that must be established and utilized at all times. In this short ten page paper I will be demonstrating the advancements in these protocols and there uses today. To properly show the significant advancement, it will be best to show why Data Link Control was established. In the early 1970’s, the U.S. Defense Advanced Research Projects Agency (DARPA) started a research program interlinking computer to share information. While sending information from one site to the other many problems arose with loosing data (Society). To decrease the amount of corrupted data being transmitted, protocols were established. These protocols were a drawn out process that was very slow but was able to transfer data all across the world. By 1986, the US National Science Foundation Started the NSFNET which today provides one of the biggest backbones for the internet. This supercomputer was able to send packets on its 45 MBps trunk to different locations. Once this was in place the internet was born with TCP/IP Protocols of TCP/IP protocol suite became available in the 1980's. . By 1991-93 Home computers were starting to take advantage of the vast amount of information that is available. By this time the OSI protocol was created and by the end of 1991 the internet has grown to include 5,000 networks in three countries, serving over 700,000 host computers used by over 4,000,000 people. This was all possible due to strict sets of protocols that were followed (Society). By the mid to late 1990’s society was using 56K modems in the residential areas and companies were purchasing faster dedicated connections. At this period of time flow control, error control, and High-level Data link Control (HDLC) were being implem ented. The control of the data being processed is referred to as flow control. Flow control was needed to be established to regulate the speed of data being transmitted. Regulating the speed of the transmission evens out the data so that very little errors will occur.

Realism: “To Build a Fire” by Jack London

â€Å"To Build a Fire† by Jack London is the tragic tale of a man who becomes a victim of the relentless and unforgiving power of nature. Mirroring life as most people experience it, realistic fiction includes the daily challenges and tribulations of being human. Throughout the story, London creates irony through the main character, which adds to the bleakness that is realism. The main character in this story is a newcomer to the land who is oblivious to nature’s abilities. With little knowledge of what it’s like to be where he is, the man is practically clueless about what he is getting into.His eventual undoing is the result of using the little knowledge he has and overestimating his abilities, causing him to make foolish decisions. For example, an old-timer on Sulfur Creek had once cautioned him about how extremely cold it was; yet the man ignores the warning. Irony comes into play when the man walks along a creek trail, mindful of the dangerous, hidden spring s, and falls through a â€Å"safe† spot in the snow. The man knows to watch for concealed water spots, yet he steps in one unexpectedly, getting wet up to his shins.This incident is the first stumbling block in the road, which adds to the realistic feel of the story. Following the man’s every footstep is his loyal companion, a Husky dog. The dog is depressed by the extreme cold and knows that it is no time for traveling. The dog’s knowledge brings us to another ironic situation. The man carries on his way, disregarding the serious warning signs such as his frozen cheekbones, numbness, and pain. We expect a man to be smarter than a dog, but ironically the dog is the one who understands the severity of the temperature.The dog had learned at an early age that men make fire and seek shelter to survive. The fact that this man doesn’t do so is realistic in that it shows how humans don’t always make the best decisions. Most of the ironic situations in thi s story come from nature. The man gets a dose of the capricious nature of the universe when, after starting a fire, the life-sustaining fire is ironically put out by falling snow. The man starts another fire, but it too gets put out. In a desperate attempt to keep himself warm, he starts to run to heat up his body. However, he has no strength, and soon he stops to sit down.The man has done everything he can to survive, but it is to no avail. Nature takes control, causing him to fall into a deep, relaxing, deadly sleep. Nature contributes to the irony because even with all of the man’s knowledge, he is still helpless to natural forces. By accenting the essential parts of his story with irony, London directs the reader’s attention to the heartless indifference of nature. He illustrates and emphasizes realistic qualities through his clever placement of irony. To the reader, this helps to communicate a straight-forward example of human life as it really is.

Factors Affecting Students academic performance Essay

The article â€Å"Kids Who Use Facebook Do Worse in School† by Bonnie Rochman illustrates the pros and cons of using Facebook by kids. On the negative side, it has been found by a research, conducted by Larry Rosen, that teenagers who use Facebook continuously or after a short interval of time during study, relatively weaker in study and have more adverse effects on their health such as more physical disorders, nervousness and depression. Moreover, young adults who use social sites extremely have more psychological disorders. On the positive side, social sites help children to sharpen their ability to understand others and improve their personalities. To conclude, Rosen said that parent’s job has become more difficult now because they are in dilemma that how much time, a student should spend on a social site as too much use of it leads to serious problems and they usually avoid to pay attention on important things because of that diverted stuff whereas a child can becom e more empathic by using it. I learnt a lot from this article as it provides all the important information regarding good or bad effects of using Facebook. I found this information very interesting and important as I am a student and Facebook user. It tells me that I should not use Facebook during my study because it can affect my grades and health in a negative way. The information seems accurate and concise and it reminds me to avoid multitasking that is use of Facebook during study period. I think the ideas of the writer are similar to that what I have faced in my life. I firmly agree with the author because all the information includes by the writer in article is accurate and helpful.

Doblar Conjugation in Spanish, Translation, and Examples

Doblar Conjugation in Spanish, Translation, and Examples The Spanish verb doblar has several different meanings. It can mean to fold (like laundry or paper), to bend (like metal), to turn (like turn left or right while walking or driving), to double (like to duplicate), or to dub (like to translate a movie from one language to another). Doblar is a regular -ar verb. That means that it is conjugated similarly to other regular -ar verbs like cortar, enseà ±ar and cenar. In this article you can find doblar conjugations in present, past, conditional, and future indicative mood, present and past subjunctive mood, imperative mood, and other verb forms. Present Indicative Yo doblo Yo doblo la ropa despuà ©s de lavarla. I fold the laundry after washing it. Tà º doblas Tà º doblas la carta para ponerla en el sobre. You fold the letter to put it in the envelope. Usted/à ©l/ella dobla Ella dobla las ganancias de su negocio. She doubles her business' profits. Nosotros doblamos Nosotros doblamos la cuchara de metal. We bend the metal spoon. Vosotros doblis Vosotros doblis a la derecha en la esquina. You turn right at the corner. Ustedes/ellos/ellas doblan Ellos doblan la pelà ­cula al italiano. They dub the movie to Italian. Preterite Indicative In Spanish there are two forms of the past tense. The preterite describes completed actions in the past. Yo doblà © Yo doblà © la ropa despuà ©s de lavarla. I folded the laundry after washing it. Tà º doblaste Tà º doblaste la carta para ponerla en el sobre. You folded the letter to put it in the envelope. Usted/à ©l/ella doblà ³ Ella doblà ³ las ganancias de su negocio. She doubled her business' profits. Nosotros doblamos Nosotros doblamos la cuchara de metal. We bent the metal spoon. Vosotros doblasteis Vosotros doblasteis a la derecha en la esquina. You turned right at the corner. Ustedes/ellos/ellas doblaron Ellos doblaron la pelà ­cula al italiano. They dubbed the movie to Italian. Imperfect Indicative The imperfect tense describes ongoing or repeated actions in the past. It can be translated as was bending or used to bend. Yo doblaba Yo doblaba la ropa despuà ©s de lavarla. I used to fold the laundry after washing it. Tà º doblabas Tà º doblabas la carta para ponerla en el sobre. You used to fold the letter to put it in the envelope. Usted/à ©l/ella doblaba Ella doblaba las ganancias de su negocio. She used to doubleher business' profits. Nosotros doblbamos Nosotros doblbamosla cuchara de metal. We used to bendthe metal spoon. Vosotros doblabais Vosotros doblabais a la derecha en la esquina. You used to turnright at the corner. Ustedes/ellos/ellas doblaban Ellos doblaban la pelà ­cula al italiano. They used to dubthe movie to Italian. Future Indicative Yo doblarà © Yo doblarà © la ropa despuà ©s de lavarla. I will fold the laundry after washing it. Tà º doblars Tà º doblars la carta para ponerla en el sobre. You willfold the letter to put it in the envelope. Usted/à ©l/ella doblar Ella doblarlas ganancias de su negocio. She will doubleher business' profits. Nosotros doblaremos Nosotros doblaremosla cuchara de metal. Wewill bendthe metal spoon. Vosotros doblarà ©is Vosotros doblarà ©is a la derecha en la esquina. You willturnright at the corner. Ustedes/ellos/ellas doblarn Ellos doblarn la pelà ­cula al italiano. They will dubthe movie to Italian. Periphrastic  Future Indicative   Yo voy a doblar Yo voya doblar la ropa despuà ©s de lavarla. I am going to fold the laundry after washing it. Tà º vasa doblar Tà º vasa doblar la carta para ponerla en el sobre. You aregoing tofold the letter to put it in the envelope. Usted/à ©l/ella vaa doblar Ella vaa doblar las ganancias de su negocio. She isgoing to doubleher business' profits. Nosotros vamosa doblar Nosotros vamosa doblar la cuchara de metal. Wearegoing to bendthe metal spoon. Vosotros vaisa doblar Vosotros vaisa doblar a la derecha en la esquina. You aregoing toturnright at the corner. Ustedes/ellos/ellas vana doblar Ellos vana doblar la pelà ­cula al italiano. They aregoing to dubthe movie to Italian. Present Progressive/Gerund Form The gerund or present participle is the English -ing form. It is used sometimes as an adverb or for progressive tenses like the present progressive. Present Progressive ofDoblar est doblando Ella est doblando las ganancias de su negocio. She is doubling her business' profits. Past Participle The past participle is often used to form perfect tenses like the present perfect. Present Perfect of Doblar ha doblado Ella ha doblado las ganancias de su negocio. She has doubled her business' profits. Conditional Indicative The conditional tense is used to talk about possibilities. Yo doblarà ­a Yo doblarà ­a la ropa despuà ©s de lavarla si tuviera tiempo. I would fold the laundry after washing it if I had time. Tà º doblarà ­as Tà º doblarà ­as la carta para ponerla en el sobre, pero no la enviars. You wouldfold the letter to put it in the envelope, but you will not send it. Usted/à ©l/ella doblarà ­a Ella doblarà ­alas ganancias de su negocio si trabajara ms. She would doubleher business' profits if she worked more. Nosotros doblarà ­amos Nosotros doblarà ­amosla cuchara de metal si fuà ©ramos ms fuertes. Wewould bendthe metal spoon if we were stronger. Vosotros doblarà ­ais Vosotros doblarà ­ais a la derecha en la esquina, pero es el camino incorrecto. You wouldturnright at the corner, but it's the wrong way. Ustedes/ellos/ellas doblarà ­an Ellos doblarà ­an la pelà ­cula al italiano si lo hablaran bien. They would dubthe movie to Italian if they spoke it well. Present Subjunctive The present subjunctive is used to express a desire, doubt, denial, emotion, negation, possibility, or other subjective situations. Sentences that employ the present subjunctive require two clauses. Que yo doble Mi madre espera que yo doble la ropa despuà ©s de lavarla. My mother hopes that I fold the laundry after washing it. Que tà º dobles El cartero pide que tà º dobles la carta antes de ponerla en el sobre. The mailman asks that you fold the letter before putting it in the envelope. Que usted/à ©l/ella doble El jefe espera que ella doble las ganancias de su negocio. The boss hopes that she double her business' profits. Que nosotros doblemos Pedro no recomienda que nosotros doblemos la cuchara de metal. Pedro does not recommend that we bend the metal spoon. Que vosotros doblà ©is El navegador sugiere que vosotros doblà ©is a la derecha en la esquina. The navigator suggests that you turn right at the corner. Que ustedes/ellos/ellas doblen Pablo pide que ellos doblen la pelà ­cula al italiano. Pablo asks that they dub the movie to Italian. Imperfect Subjunctive There are two options for conjugating the imperfect subjunctive: Option 1 Que yo doblara Mi madre esperaba que yo doblara la ropa despuà ©s de lavarla. My mother hoped that I fold the laundry after washing it. Que tà º doblaras El cartero pedà ­a que tà º doblaras la carta antes de ponerla en el sobre. The mailman asked that you fold the letter before putting it in the envelope. Que usted/à ©l/ella doblara El jefe esperaba que ella doblara las ganancias de su negocio. The boss hoped that she double her business' profits. Que nosotros doblramos Pedro no recomendaba que nosotros doblramosla cuchara de metal. Pedro did not recommend that we bend the metal spoon. Que vosotros doblarais El navegador sugerà ­a que vosotros doblarais a la derecha en la esquina. The navigator suggested that you turn right at the corner. Que ustedes/ellos/ellas doblaran Pablo pedà ­a que ellos doblaran la pelà ­cula al italiano. Pablo asked that they dub the movie to Italian. Option 2 Que yo doblase Mi madre esperaba que yo doblase la ropa despuà ©s de lavarla. My mother hoped that I fold the laundry after washing it. Que tà º doblases El cartero pedà ­a que tà º doblases la carta para ponerla en el sobre. The mailman asked that you fold the letter to put it in the envelope. Que usted/à ©l/ella doblase El jefe esperaba que ella doblase las ganancias de su negocio. The boss hoped that she double her business' profits. Que nosotros doblsemos Pedro no recomendaba que nosotros doblsemosla cuchara de metal. Pedro did not recommend that we bend the metal spoon. Que vosotros doblaseis El navegador sugerà ­a que vosotros doblaseis a la derecha en la esquina. The navigator suggested that you turn right at the corner. Que ustedes/ellos/ellas doblasen Pablo pedà ­a que ellos doblasen la pelà ­cula al italiano. Pablo asked that they dub the movie to Italian. Imperative The imperative mood is used to give orders or commands. There are both positive and negative commands. Positive Commands Tà º dobla  ¡Dobla la carta para ponerla en el sobre! Fold the letter to put it in the envelope! Usted doble  ¡Doble las ganancias de su negocio! Double your business' profits! Nosotros doblemos  ¡Doblemos la cuchara de metal! Let's bend the metal spoon! Vosotros doblad  ¡Doblad a la derecha en la esquina! Turn right at the corner! Ustedes doblen  ¡Doblen la pelà ­cula al italiano! Dub the movie to Italian! Negative Commands Tà º no dobles  ¡No dobles la carta para ponerla en el sobre! Don't fold the letter to put it in the envelope! Usted no doble  ¡No doble las ganancias de su negocio! Don't double your business' profits! Nosotros no doblemos  ¡No doblemos la cuchara de metal! Let's not bend the metal spoon! Vosotros no doblà ©is  ¡No doblà ©is a la derecha en la esquina! Don't turn right at the corner! Ustedes no doblen  ¡No doblen la pelà ­cula al italiano! Don't dub the movie to Italian!

Personal Habit Research Proposal

Personal Habit Research Proposal Proposal I am 23 years old man with a high profile as a respected member of the society. I have learned to live with the society for long upholding the norms and values (David 141-167) to the later. One strict value if control of behavior and conforming to what the society discerns as moral. However, I find myself not conforming to the general society knowing well that I go against some of the values that anger many. There is behavior I have adopted (Klaus 57-79) lately, and it id pissing me off thinking how awful it could be for the society and how lethal it could spell doom to the people around me. I have a tendency of spitting after encountering anything unpleasant or after am angered by something. This spitting habit has developed to a point that I can even spit after I found somebody I hate on the way or something that goes against my wish. Of late, I find myself angering many people when I spit anywhere without any conscious mind only to realize later when the damage is done. It is really a unfair for the people who are around me. This is contrary to what people in the general society do. In fact, spitting is like a taboo in the society and should not be as public as I make it. For all people within the society, when spitting, they most probably use a handkerchief as a value of hygiene and dignity. One found spitting anywhere regardless of the surrounding environment is seen as bleaching the morals of society. In fact, it is viewed as unhygienic to spit anywhere be it when alone or in the midst of the people. I know am allergic to smells even the least smell of sweat, and this is a factor that has contributed to the spitting behavior, but this does not justify the excuse of spitting anywhere. I work in the midst of people in the public arena and smell are a daily thing meaning that I spit severally in a day. It all started with where I lived before I vacated to another residential area, so I can regard it as a learned behavior (Stephen 125), not anything biological. The place smelled horrible because right next to the residential houses was a dumping site that had increased heaps almost reaching the level of the windows. It used to be horrible, and I spit every time I got back home from a fresh-air environment back to the nasty smelling and horrible looking environment. I have to do something and this time it has to be serious because this behavior is unquestionably becoming a nuisance and I am loosing many friends and angering many people I meet, especially strangers. To make matters worse, I have landed in the hands of city councils for several times and paid fines worth more than 20 dollars but I still cannot changes. Rewards and punishments (Stephen 125) of this kind seem not to work for me because I still spit without caring who is around or where I am. I have tried many options, and it seems like I will never change. This is because no matter how devoted I am to restrain myself from spitting, I always find myself ones in a while doing it. I have come up with a better idea, and I hope this time my proposal works. For one, I spit because of smells when in the midst of people. This type of conditioning behavior (William 107) strikes immediately I smell something awful. I know it is normal to dislike something awful in smell by the rest of society do thing differently by first holding the nose, and if it worsens, they spit on handkerchiefs and not on the ground as I do. To counter this, am willing to wear a nose and mouth mask if it means it is the only way for me to get over this weird and crude behavior. Wearing a mask for several days will decisively contribute positively to changing my behavior. For one, I cannot spit when wearing a mask because it covers my mouth unless I am cruel enough to spit on myself. My behavior requires convictions, and unless I am ready to punish myself for a change, then it will never happens. The nose will also be in cover meaning that many smells will pass by without my knowledge. This way, I know the humiliation behind this will force me to conform to morals and by the time, I am done; it will be a different case because I will have changed my behavior. I also intend to take my behavior change to another level. I know well that development of behavior is psychological and at times, it can never stop unless it stops in the mind. My behavior reflects the theory of behavior under the concept of conditioning (David 141-167). I am prepared to take this behavior to a psychologist because I feel I need therapy not only to stop me from spitting but also to be in line with my practices to conform to the values of the society. I better take chances and budget for therapy because it is becoming serious it might be a disaster in my life. I trust that with a good psychologist, things will be better because he will have different perception and guidelines on how to stop the spitting behavior. Lastly, I intend to start a small program on monitoring the behavior (Klaus 57-79). I know it sounds weird because I am the one to control the program but I have to try to do these well in advance before things get worse. This program will be a monitoring of the days spitting behavior. I will have two cards red and white. One red card meaning I spit one time in that day and white meaning I overcome an attempt to spit that day. I will place these cards every day after work when I am home and try genuinely putting every card regarding what I did that day. What this will do is that I will miss a meal if the red cards exceed the white cards for the day and this will be literal. Because I have a brother in my house, I am willing to mandate him to be serious in following my program and restricting me from taking anything if they do exceed. I know it will be hard to follow the program strictly, because I will be the one placing the cards, but am hoping with the zeal I have within me, I will be sincere with the program regardless of the trouble I will have to go through. Spitting behavior is unquestionably getting on my nerves, and I have to stop it as fast as possible. Regardless of what cost I will go through, I am prepared to conform to the norms and behaviors acceptable within the society because it is the only way to live. I know equally well that the proposal mind sound abstract but I have the zeal that whatever I set will help me get through this behavior finally and bring back my normal self.

Everything You Need To Know About Feature Stories

Everything You Need To Know About Feature Stories Writing A Feature Story: What To Remember It is a well-known fact that students and even journalists find first feature stories one of the most difficult task throughout their educational or professional life. The writing process involves lots of data, honesty, tact and integrity. You need to depict a certain person to the audience, giving him or her enough credits and presenting in an unbiased way. That is why feature stories often ask the author to do something almost impossible: to get familiar with the person, appreciate personal treats of character, conduct an interview, hold a personal meeting and then write an article, which shouldn’t be all positive and nice. Remember, you are a subjective author and not a cheerleader of a described person. So how is it possible to balance everything? We have collected the six most important steps, which you will need in creating a feature story. With practice and devotion come great results, so take your time and you will surely succeed! Choose a subject, which will be interesting for the reader As you already know, choosing an interesting and timely topic for an assignment is the first and the most important step. However, everything is even more serious, when it comes to a feature story. You need to tell about a person, a certain group or a business, so picking a subject becomes a real challenge. Some of the subjects you may know personally, which is not the best subject for a story. Even if you know who you want to write about, some founders, directors and business owners simply won’t want to talk to you. Make sure you have enough time in advance in order to choose the subject without any hurry. Schedule an interview, suitable for both of you The next stage is when you dive deeper into the assignment. You should reach the chosen subject and ask for an in-person interview. This means a meeting, not a cell phone call or a Skype conference. If you are writing about a group, you will have to talk to several members and maybe at a different time. This makes the process even more challenging. In most of the cases, feature stories are not timely, so you don’t need to rush anything and should take some time to write a good story. Let the interviews take place when it is convenient for all of the participants. The only exception is when the story took place recently and hasn’t been covered in the media. In such a case, you need to rush and be the first one to publish it. Choosing quotes Once your interview is finished, you need to sit down and reread the material, listening to recordings and pulling quotes. The quotes you choose should be relevant to the topic and represent the chosen angle. Stick to a certain side of a personality and highlight it, omitting too many unnecessary details. This is the pillar, which will support your work and will make the story honest and clear. Write a draft Now you can start working on the first sample of your work. Usually, feature stories are built around the chosen quotes. Remember, the reader wants to hear the voice of the described person and not your own thoughts on the matter. This means that you can include as many quotes, as you want. Even if half of your feature story will consist % of quotes, it will be ok. Always try to remember that the discussed subject should be placed in the center of the work, so the more details you provide, the better. Get clarification and approval before publishing When your story is finished, it is necessary to send it to the editor or professor. In addition, you can send a copy to the chosen subject if he or she requires it. However, it doesn’t mean that the subject has a right to change the story or add any details. Make it clear that you won’t grant any changes because it is unprofessional. Simply send a copy and state that you want to make sure that all of the facts and quotes are correct. For the subject, it is another chance to be introduced to the audience. Majority of writers think that it is the reason why the subject shouldn’t interfere and has a right just to notify if some of the details or facts are conveyed in a wrong way. Submit the work Once your editor, professor or the subject don’t seem to have any remarks, you can submit the story.

Assignment Example | Topics and Well Written Essays - 750 words - 98

Assignment Example It also helps you to mature as a person because of your experience. However the drawbacks may include certain challenges such as applying for visa or migration issues (Accounting Internships Abroad, 2014). I think I belong to the Generation Y as I am born in this century. If I want to start my own restaurant, I would market it to others in my generational group through the use of internet. I will market my restaurant on social networking sites such as Facebook, Twitter, and Instagram, as the people of my generation are usually active on these sites. I think that people of my generation would find fast food such as pizzas, burgers, French-fries, sandwiches, steaks, coffees, mock tails, etc. appealing, and therefore I would have such a menu that attracts the people of my generation. Baby Boomer Generation is the largest generation and contains about 80 million people. The people of this generation were born after the World War II, in between the period of 1946 to 1964. It is the oldest generation and its people are currently retired. As the people of this generation were born during the period of war they suffered a lot but due to advancement in technology, education and aid provided by the government, these people developed as a prosperous generation. The people of this generation were born in the period of 1960 to 1980 and contain about 46 million people. The children of this generation were the first ones to used Computers, Cell phones, Cable, Television, Fax machine, Videogames, etc. The people of this generation are focused on their goals and are independence of their families. They make their own decisions as they are often raised by divorced parents. With the advancement of media and journalism in this generation, they are taught to hold differences based on religion, race, caste and class. The people of this generation are born in the period of 1980 to 2000 and are

Using these historical documents does Congress solve problems Or, does Essay

Using these historical documents does Congress solve problems Or, does it create more - Essay Example Though civil servants amounted to only 10% of the total US employees, the number of beneficiaries kept growing with time. This helped the workers in deed. Besides, due to the observation by the congress that short distant travellers paid more than long distance travellers, the Interstate Act of 1887 was institutionalised to fix the problem. According to the congress these unreasonable and unjust charges were seen as constitutional violation and that something had to be done to illegalize discrimination. Politicians, travellers during low seasons, persistent bargainers and so on, were not subject to exemption as before. Native Indians who squatted in America had to be accommodated into the population. Despite the fact the land given to them by the US government was arid/ semi arid and unproductive for farming, the Dawes Act of 1887 gave the Indians a sense of belonging. A major set back of this Act is that some Indians did not want to embrace farming and the ones who did had no starting resources like seeds, irrigation mechanisms. These problems were of small magnitude compared with the original one of lack of land. Another illustration of the role of the congress is the Boulder Canyon Project Act which was constituted to protect and develop the Colorado River Basin. A large dam was constructed to contain floods, generate hydroelectricity, for irrigation and to provide water for domestic uses. This project had great economic impacts to the people. The contribution of the congress to boost the lives of Americans was the Social Security Act which benefited retired workers, the unemployed, and single mothered families. Also public health services, the aged and the disabled directly benefited from the scheme. The list is endless. The Tennessee Valley Authority (TVA) was established. Production of electricity, navigation, flood control, manufacture of

The role of leadership in organisational change Essay

The role of leadership in organisational change - Essay Example This tendency is caused by companies’ desire to be successful and earn money hand over fist. Let us refer to appropriate sources in order to define the role of leadership in organizational change. Elving in conducted research (2005, pp. 129-138) claims that organizational change requires changes in communication. This study suggests that communication in organization creates a community and serves as an informative methodology. The researcher presents six propositions of communication factors which influence changes rejection. Nevertheless the author underlines that informative role of communication can positively influence readiness for changes in organization while it develops organizational commitment and give certainty to employees. Bovey (2001, pp. 534-548) explores resistance to organizational change. The author interestingly emphasizes that resistance to change is rooted not in individual, but in organization itself. He offers 5 mechanisms to resist organizational changes. Thus in case of following suggested mechanisms such as humor, anticipation etc employees and managers will easily adapt to newly introduced changes. Caldwell’s research (2003, pp. 285-293) explores change leaders as transformed managers. The author claims that change leaders are on the top of the company and they work out strategy of change and change managers translate their strategies into actions. We can correlate this study with the work by Smith C. (2002, pp. 448-460) on leading change which intrigues us with its correlation with Jungian interpretations of the book of Job. The story of Job from the Bible is considered to be the basis of current organizational life. The image of Job is a predecessor of modern leader. Transformation of Job in modern manager and change leaders as transformed managers has many traits in common. Modern world is anxious and modern leaders should have skills to react to all evoking

Video Business Case Report on acQuire Technology Solutions - Case 2 Study

Video Business Report on acQuire Technology Solutions - 2 - Case Study Example The paper provides the best alternative that the organization might adopt in order to deal with a situation of weak financial position in future. It is important for the organization to maintain a good customer relationship and upgrade itself with the technological developments taking place in the international market. The most important decision for the concerned organization is that of following a strategy of combining its pricing and marketing strategies in order to improve financial position of the company. The strategy has been recommended with the aim of helping the company to increase its total revenue and also its share in the world market. Introduction The major causes of the financial crisis are manipulations of the financial statements of companies, deficiencies in risk management, high leverage, lack of secured lending in the derivatives market and ineffective management (Bernanke 2010; Gramley 2013). All these led to the development of weak crisis-management capabilities by the companies (Friedman 2011, 98). As a result of the crisis, most of the open economies in the world have been the victims of recession and the companies operating multinationally are struggling to fight the effects of recession. This paper presents a report on a particular issue currently faced by a company named ‘acQuire Technology Solutions’. ... The outcome of this analysis would be useful in developing the decision criteria for the company and identify the alternatives that would be implemented while dealing with the issue currently faced by the company. Issues The world has recently emerged from the turbulent financial crisis and is still fighting to get rid of the after effects of the phenomenon. The concern shown by the CEO of acQuire Technology Solutions, Warren Cook, is that there is distinct possibility of recurrence of the 2008 crisis. This situation would be detrimental for the company and place it in a position of huge loss (Cook 2013a). In this context, the prime issue identified by the company is the development of strong strategy that would help the company deal with the current situation and emerge with success. Causes and importance of the issue The issue identified in the above section is important for acQuire since it is associated with long term sustainability of the company. According to the CEO, the long term performance of the company would be reflected in the way, the management of the organization deals with their responsibility towards their employees and treats their employees at present (Cook 2013b). acQuire Technology Solutions nurtures the objective of providing a long and cherished career to its employees. Maintaining the organization in such a way that it would be able to provide secure career to its staffs is one of the foremost concern for the firm. Decision Criteria Analysis Situational Risk Assessment acQuire Technology Solutions is a privately owned organization and it must make the comparison between risk and reward of any particular decision. The alternatives recommendations that are being

Oil Companies Essay Example | Topics and Well Written Essays - 2000 words

Oil Companies - Essay Example According to the report, titled, Hot Profits and Global Warming: How Oil Companies Hurt Consumers and the Environment, the soaring prices are not dampening demand because most families have little leeway to alter their driving habits. Federal government statistics show this summer's gasoline demand up between 1.6 and 1.9 percent from 2005. The increased prices of gasoline have translated into record oil company profits. In the first six months of 2006, the five largest US oil companies posted $59.4 billion in profits. These companies have spent $112 billion since 2005 to buy back their own stock and pay dividends rather than invest in infrastructure or alternative energy sources, according to analysis done by Public Citizen. (Raymond J. Learsy. The Blog Eat The Press Becoming Fearless. The Huffington Post). In this regard, the American government summoned British Petroleum before the House Committee on Energy and Commerce for clarification. It is alleged that the company allowed its Alaska pipelines to deteriorate despite such large profit margins, causing a partial shutdown of oil production in the US's largest oilfield and temporarily driving up global oil prices. Surprisingly it was reported that the officials of British Petroleum responded that the profits and saving secured were adjusted with the losses the company suffered due to the fluctuation of oil prices. The company was able to convince the panel easily, however the later reports indicated that the company in actual manipulated the accounts, and invested the money for the purchases of physical equipments which were off the record. British Petroleum has claimed itself to be renewable energy leader; it invested only $800 million a year in solar, wind, natural gas and hydrogen energy, less than 2 percent of the total amount the company posted in profits, stock buybacks, dividend payments and cash reserves in 2005. "Under the current market framework, oil companies aren't making investments in ways to break our addiction to oil and apparently have no intention of doing so," said Tyson Slocum, director of Public Citizen's energy program and the report's author. "With $1 trillion in assets tied up in extracting, refining and marketing oil, their business model will squeeze the last cent of profit out of that spent capital for as long as possible." (Johnston, 2005) IMPORTANCE OF RESERVES (Why reserves value are so important) It is understandable that fraction of the profits stem from the international rise in the prices of petroleum, the report has mentioned that, large oil company mergers have squelched competition and has created negative impact on US consumers. Recent mergers between giant oil companies such as Exxon and Mobil, Chevron and Texaco, and Conoco and Phillips have resulted in just a few companies controlling a significant amount of gasoline in the US. Since 2005, the largest five control 55 percent of the refining market, and the largest 10 dominate 81.4 percent. The purpose of these exercises was to increase the amount of reserves produced and refined by the merged company. These exercises are further responsible for giving a strong image to the company, on the basis of their production activity. It is to be mentioned that the company's total

Social Impact of Technology Essay Example | Topics and Well Written Essays - 250 words

Social Impact of Technology - Essay Example and deforestation as a result of this insatiable need for paper (which resulted in environmental degradation) were sky high not to mention the untidiness associated with littered paper all over. With the age of computers however, people could now store a lot of information on tiny microchips that would have otherwise taken up truck-loads of papers in the ancient world. Computers have in this way single handedly saved our environments (Hintz & Hintz, 1983). World economies have also flourished because of these machines. Because of computers, there is now faster communication, better service delivery and exchange of currency through a plethora of network services and e-mails. Lucrative business engagements can now be initiated via Skype, for instance, or simply by sending mail at the click of a button. In addition, operational costs have been significantly reduced and businesses spend much less on communication unlike the old days when messengers had to be expensively hired and paid (Knowles, 1976). Education has been made much easier too. Almost all information and books are now found in the internet unlike in the past where learners had to contend with the mental drawbacks or visiting distant and paying for library fees and tuition to acquire basic information. One can now access almost all information from the comfort of their homes and send and receive feedback on various issues from other students without much hassle. Computers have in addition, improved the quality of education now offered in the modern school. Teachers are now free to focus on student development unlike in the past when one, for example, had to rush through a lecture in order to go and manually calculate scores for end-session evaluations and so on (Hintz & Hintz, 1983). Perhaps one of the grey areas concerning this fantastic innovation concerns its influence on relationships and morals where it can present both positive and wildly negative impacts. In as much as computers have allowed

Oil Companies Essay Example | Topics and Well Written Essays - 2000 words

Oil Companies - Essay Example According to the report, titled, Hot Profits and Global Warming: How Oil Companies Hurt Consumers and the Environment, the soaring prices are not dampening demand because most families have little leeway to alter their driving habits. Federal government statistics show this summer's gasoline demand up between 1.6 and 1.9 percent from 2005. The increased prices of gasoline have translated into record oil company profits. In the first six months of 2006, the five largest US oil companies posted $59.4 billion in profits. These companies have spent $112 billion since 2005 to buy back their own stock and pay dividends rather than invest in infrastructure or alternative energy sources, according to analysis done by Public Citizen. (Raymond J. Learsy. The Blog Eat The Press Becoming Fearless. The Huffington Post). In this regard, the American government summoned British Petroleum before the House Committee on Energy and Commerce for clarification. It is alleged that the company allowed its Alaska pipelines to deteriorate despite such large profit margins, causing a partial shutdown of oil production in the US's largest oilfield and temporarily driving up global oil prices. Surprisingly it was reported that the officials of British Petroleum responded that the profits and saving secured were adjusted with the losses the company suffered due to the fluctuation of oil prices. The company was able to convince the panel easily, however the later reports indicated that the company in actual manipulated the accounts, and invested the money for the purchases of physical equipments which were off the record. British Petroleum has claimed itself to be renewable energy leader; it invested only $800 million a year in solar, wind, natural gas and hydrogen energy, less than 2 percent of the total amount the company posted in profits, stock buybacks, dividend payments and cash reserves in 2005. "Under the current market framework, oil companies aren't making investments in ways to break our addiction to oil and apparently have no intention of doing so," said Tyson Slocum, director of Public Citizen's energy program and the report's author. "With $1 trillion in assets tied up in extracting, refining and marketing oil, their business model will squeeze the last cent of profit out of that spent capital for as long as possible." (Johnston, 2005) IMPORTANCE OF RESERVES (Why reserves value are so important) It is understandable that fraction of the profits stem from the international rise in the prices of petroleum, the report has mentioned that, large oil company mergers have squelched competition and has created negative impact on US consumers. Recent mergers between giant oil companies such as Exxon and Mobil, Chevron and Texaco, and Conoco and Phillips have resulted in just a few companies controlling a significant amount of gasoline in the US. Since 2005, the largest five control 55 percent of the refining market, and the largest 10 dominate 81.4 percent. The purpose of these exercises was to increase the amount of reserves produced and refined by the merged company. These exercises are further responsible for giving a strong image to the company, on the basis of their production activity. It is to be mentioned that the company's total

Black Swan Essay Example for Free

Black Swan Essay Speech problems are serious hardship for children as they have to cope not only with medical aspects of the problem, but also with social exclusion and mockery. David Mitchell in his book tends to recreate the childhood from the child’s viewpoint, to transmit feelings, emotions, doubts and anxieties of children. Moreover, the author decided to show the life and hardships of a boy suffering from stammer. Children always feel embarrassed when they stammer as they think they may be mocked at. The world of children with speech problem is delicate and fragile; therefore, they are vulnerable to more stresses and anxieties. They are less confident and more reserved. That is what the author is willing to show in his book. Jason Taylor, the main character, is a common teenager who was born in a village in Worcestershire in the year of 1982. Though he is unremarkable in appearance, he is aspiring poet. He is highly gifted child with rich inner world. Jason tells the story about his school days, about problems with parents and his elder sister who irritates him constantly. However, Jason has speech problem – he has a stammer and this fact makes him feel embarrassed and unconfident. Like all children Jason has secrets from his parents and school friends. He hides the fact that he is a poet and his poetry is written under the name of Eliot Bolivar. (Mitchell 2006) The author starts his novel from explaining and examining the social status of childhood. The first chapters are devoted to analyzing why some children are called by their first names, some children by â€Å"sort of respectful nicknames like ‘Yardy’†, wheras others by their surnames and some by ‘piss-take nicknames like Moran Moron or Nicholas Briar whos Knickerless Bra. . It’s all ranks, being a boy, like the army†. Mitchell shows that children are other people in the world. The book is an interesting and exciting story of a 13-year boy whose parents divorce. The author provides detailed overview of his anxieties, thoughts and reflections. Actually, the author details on the first year of his life after the divorce. It is discovered the Jason’s father has another woman. As for me, the most impressive part of the book is when Mitchell writes about Jason’s stammer stressing that this speech impediment causes lots of problems for young boy as he has to â€Å"think one sentence ahead, and if you see a stammer-word coming up, alter your sentence so you wont need to use it†. Jason is a very sensitive and vulnerable personality and he is afraid of being labeled as â€Å"Stutterboy†. He hides his stammer and fears that his school friends and teachers would become aware of his speech problems. The author impressively conveys Jason’s inner anxieties and feelings to the readers. The book is poignant as the author is struggling to keep the tension and intrigue at the desires level. (Mitchell 2006) I think that the book is a mix of genres as the author refers to social realism when showing that children with speech problems may suffer from social exclusion, and romanticism when conveying Jason’s inner struggle. Mitchell vividly depicts Jason’s family life. Mitchell shows his best qualifications of a caricaturist. He has a better ear for the smarmy and the self-important, like Jasons father, than for the more softly spoken. For example, he claims at the dinner table: â€Å"The principle, o daughter of mine, is a universal constant. If you dont keep records, you cant make progress assessments. True for retailers, true for educators, true for the military, true for any systems operator. One bright day in your brilliant career youll learn this the hard way and think, if only Id listened to my dear wise father. How right he was†. Actually, Jason gets the best lines in the novel. The author chooses the child character to show the different consciousness, different attitudes and perception of the problems and anxieties. Mitchell defines childhood as inevitably the age of false notes and brashness. He outlines that children shouldn’t be allowed too much knowingness. Jason is well-educated and quick-witted boy and his perception of the world is rather fresh and original. For example, Jason thinks: â€Å"Woods dont bother with fences or borders. Woods are fences and borders. The world won’t leave things be. Its always injecting endings into beginnings. The crows parascended up and off†. (Mitchell 2006) Jason is also very observant and shrewd. When he sees that his father meets his brother-in-law, he mentions: â€Å"Each was wearing the jersey the other’d given him for Christmas†. In such a way the author restore the slang of Black Swan’s school children. (Mitchell 2006) I like the way Jason depicts love and affection, when a girl attracts him, he says: â€Å"Magnets dont need to understand magnetism. Listening to houses breathe makes you weightless†, etc. But the striking sentences and snatches of dialogue are too often waylaid by cutesy apercus – â€Å"The earth’s a door if you press your ear against it† and the narrator’s wish to be too cunningly callow. (Mitchell 2006) Speaking about what I have learnt from the book, firstly, I want to say that the book has made me more aware about the world children with speech problems live in. I am really impressed by Taylor’s pretence to see beyond his childhood. I think that boy is too clever and intelligent for his age, though he shouldn’t hurry to become old. The book is very informative as it reveals the reality of life: children wit stammer may undergo mockery and social exclusion. A child may be excellent student and talented personality, though children would laugh at his speech impediment. The author teaches us to be more tolerate and to think and only then to act. Moreover, I see psychological changes occurring with children after parents have divorced. I found out that children became more reserved and failed to display their true feelings and emotions. And I think that Jason’s stammer is apparent consequence of parent’s divorce. (Mitchell 2006) David Mitchell wants, in my opinion, to do a very ambitious thing in this novel, which is to write a book about a young adolescent and the young adolescent as natural poet as though it was written by a young adolescent, but he hasn’t quite found the voice for it. A young adolescent finding his voice by experimenting with other voices is a useful device for a novelist. But a young adolescent is even more promising for contemporary fiction because he is someone who doesnt want to be too accessible or too unpopular. Mitchell’s fans should see this as a transitional novel in what is already an intriguing career. The book is filled with Jason’s insights and revelations. The adult world is obsessed with fame and erotic life, and, therefore, Mitchell’s book is of great importance as it teaches people to be more patient and tolerate towards children with speech and health problems. The book is very impressive and it remains nobody indifferent. Mitchell shows that children are strongly affected psychologically when parents decided to divorce. Mitchell’s book covers all these problems stressing that children psychologically suffer from parental split up and their speech problems may become more severe. The book is surely the ambitious study of adolescence. (Mitchell 2006) The book is relevant to the course â€Å"Communication Science† as the auhtor discusses speech probems of Jason Taylor, in particular, stammer and its psychological affect on child’s behavior. Mitchell shows that speech problems make children feel shy and self-conscious. Ccommunication is playing nowadays one of the most important roles in society because it is the core source of mutual understanding among people. Communication is the greatest luxury given to people. Works Cited Mitchell, David. Black Swan: A Novel. Random House, 2006.

Athens Vs Rome And Western Civilization History Essay

Athens Vs Rome And Western Civilization History Essay The United States political process is well developed and advanced, yet sometimes overlooked. However, we have the power to pick our own leaders and to vote on our own laws, a power some societies do not have. The founding fathers used ideas from the Greek and Roman Governments and incorporated them into the United States Constitution. In this paper, after giving a brief history of the Athenian and Roman governments, I will compare and contrast them with each other and the United States Government. In the 5th Century BC, the Athenians experimented with a form of democracy in which people had the opportunity to propose, vote on, and pass their own laws. This was called a Direct Democracy. For their democracy to be successful, two conditions needed to exist. First, the population needed to be small enough so that people could participate in politics. Second, people needed to have enough free time so that they may participate in government. The first condition was met by allowing only white, males of Athenian descent that were over the age of 18 to vote. This group totaled about 50,000 people or about 20% of the countrys population. The Athenians solved the second condition by using slaves to do the work, while the townspeople participated in the political process (http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ac42). The Athenian political system of government was formed in the words of the first Athenian constitution, which was written by Aristotle in 350 BC. The constitution outlined how the checks? and balances system worked, and described the different positions in the government. One of the major differences between the Athenian Government and the United States Government was that the Athenians did not elect politicians, but rather proposed, debated, and passed or rejected laws (http://www.greektexts.com/library/Aristotle/The_Athenian_Constitution/eng/index.html). The first political pioneer of Athens was Solon, a dictator chosen by the people when Athens was in chaos (http://languages.siuc.edu/classics/Johnson/HTML/L10.html). Solon immediately erased all personal debts, freed prisoners, and brought back Athenians who had been sold into slavery from overseas, because they had not repaid their debts. He also started Athenian Agriculture by teaching the people how to grow wheat and grapes, which later became their staple crops (http://www.wsu.edu/~dee/GREECE/ATHENS.HTM). Solon also reformed government by dividing Athenian society into four classes based on wealth. The wealthiest classes could serve on the Aeropagus. The Aeropagus consisted of the citys nobles, and was named for the hill on which they met. The Aeropagus controlled the city and dictated its laws and customs, just like the dictators that would appear a few thousand years later (http://www.wsu.edu/~dee/GREECE/ATHENS.HTM). The third class served on a council of 400 people. This council was made up of the four Athenian tribes; each tribe could elect 100 representatives to participate in this class. This council served as the Aeropaguss system of checks and balances. The fourth class participated in an assembly, which voted on laws brought to it by the council of 400. This class also participated in a new court, which took cases from the Aeropagus (http://www.wsu.edu/~dee/GREECE/ATHENS.HTM). Solon seemed to be a good leader who held the city together because, during his lifetime, Athens prospered. After Solon died, Athens was plunged into chaos again. However, Peisistratus took over and tried once again to restore order to the city. He rebuilt Athens up from the inside out, by bringing in poets and artists to make it a more vibrant city. He also increased the assemblys power so that it could better serve the needs of the poor. He also made sure elections were held and that Solons reforms were followed. In addition, Peisistratus reformed the government by doing away with the Aeropagus and adding three new government bodies (http://www.wsu.edu/~dee/GREECE/ATHENS.HTM). All of these bodies existed together in the Athenian polis or city-state. The first of these was the assembly, which was made up of the first 5000 citizens to get to the hillside where they held their meetings. They congregated about 40 times a year, and made the laws. The heart of the Assembly was the Council or boule. The council was consisted of 50 white males who did the bulk of the work, a new set of 50 were chosen every year (http://campus.queens.edu/depts/core/Core110/athenian_social_and_political_st.htm). The second group was the Council of 500, this group consisted of 500 citizens chosen at random for one-year terms. You could only be chosen for this council twice in your lifetime. This council helped prepare the agenda for the assembly meetings. Each month 50 different members of this council were called upon to prepare the agenda (http://campus.queens.edu/depts/core/Core110/athenian_social_and_political_st.htm). The third group was the jury courts.   The courts enforced the assemblys laws.   There were 6000 jurors, picked at random from volunteers, and a judge and jury were picked from these volunteers when a case came up. Their decisions were final as the accused had no appeals. (http://campus.queens.edu/depts/core/Core110/athenian_social_and_political_st.htm). In addition, Magistrates were chosen at random for a one-year term. They collected port taxes, organized tragedy and comedy performances, and festivals. There were 1400 magistrates, half-serving Athens and half serving overseas. In addition, every year 10 admirals were elected to oversee the safety of the city (http://campus.queens.edu/depts/core/Core110/athenian_social_and_political_st.htm). Every Athenian held a position in the government because there were thousands of positions available. Most of these positions were not full time, and did not involve passing laws but by doing it this way, it allowed both rich and poor to participate in the government. People were chosen randomly for these positions; this ensured that everyone had a chance for every job (http://languages.siuc.edu/classics/Johnson/HTML/L10.html). Even the word democracy is Greek; it comes from the words demos (people) and kratos (power), forming demokratos (people with power). Every Athenian was required to know the laws, and worldly happenings. In addition, anyone could attend the assembly, and speak, or introduce a new law (http://campus.queens.edu/depts/core/Core110/athenian_social_and_political_st.htm). We learned a lot politically from the Greeks. We learned the concept of democracy, that people could vote on laws and who is elected to public officeAssembly, that people could come together and voice the opinions on laws that were being passed. The Assembly in Athens was the model for the town hall meetings here in the United States. In the Athenian Assembly, the people were the law making body. In American Assemblies, the people just discuss laws and candidates. Tle the Greeks built the basis for the modern democracy, the Romans built the base for the modern republic. A republic is a government ruled by a body of people (the Roman Senate), rather than a king. The Roman Republic was also a Representative Democracy, which differs from a Direct Democracy in that the people elect leaders who will hopefully work in their best interests when voting (http://www.fsmitha.com/h1/ch15.htm). It all started in 509 BC, when Roman nobles drove out the Etruscan king Tarquin, thus ending the Etruscans control over the Romans. When the King was forced out his power was shifted to the Roman Senate (http://www.fsmitha.com/h1/ch15.htm). The Roman Senate was part of the much larger Roman political structure. This structure included the senate and the many magistrates positions. The first of these positions were the two consuls or chief magistrates, who convened and presided over the Senate, and served as generals. When their term of office ended, they usually governed a province as a proconsul (http://www.vroma.org/~bmcmanus/romangvt.html). Next, there were eight praetors, who served as judges. When their term ended, they often governed provinces as propraetors. Next, there were three censors, who were elected every 5 years for one and a half years; they counted citizens, senators, and property for tax collection and granted contracts. Next, there were the four aediles who managed public games, and the grain supply in Rome; two were plebeians, and the others, who were called curule aediles, could be from any class (http://www.vroma.org/~bmcmanus/romangvt.html). There were also 10 tribunes, whose job was to protect plebeians from judges, thus they could annul any judges ruling. They were sacrosanct, meaning that anyone who attacked them could be killed. Next, were the 20 quaestors, who served other provincial jobs (http://www.vroma.org/~bmcmanus/romangvt.html). The Roman Senate or the council of Elders was the chief Roman political authority. The Senate as a whole was made up of 600 roman men from wealthy families, ages 25 years or older. Senators were chosen by birth and rank or elected by consuls. They usually had served in politics before. Senators could not own anything, except land. The Senate was the most powerful force in Rome, and imposed laws until 300 AD (http://www.unrv.com/empire/struggle-of-the-orders.php). The Senate welcomed ambassadors to Rome, and sent ambassadors to other cities on behalf of Rome. It also elected town governors, and authorized going to war, peace. The Senate also appointed legates and controlled religious practices in Rome. It could also impose martial law, which made the two consuls dictators in times of crisis. (http://www.unrv.com/empire/struggle-of-the-orders.php). Two elected consuls who served as directors ran the Senate. One of the consuls was the Princeps Senatus. He was elected for a five-year term and controlled everything about the Senate from the agendas of the meetings to the speaking order. The other Consul was the Princeps Senatuss assistant (http://www.unrv.com/empire/struggle-of-the-orders.php). The Roman Senate put no limit on speaking terms, but they did have an order for who could speak first. They also pioneered the filibuster, which is when one person speaks for a long time in order to delay passage of a bill. (http://www.unrv.com/empire/struggle-of-the-orders.php). The last branch of the Roman political system was the Roman Assemblies places where people could discuss the laws that were brought up. There were four main assemblies. The first was the comitia curiata, which acted as the peoples assembly. It was made up of representatives of the three tribes of the city of Rome. Its role was to confirm magistrates, after the senate had confirmed them; it did not have any political power. It also served as an appeals court for death sentences, when a case was given to them. The minimum age for the representative for a curia was fifty years and his term was until his death (http://www.unrv.com/empire/struggle-of-the-orders.php). The second was the comitia centuriata. The comitia centuriata elected the consuls, praetors, and censors. It also officially declared war, and peace, as the United States Congress does today. It also was the court of appeals for executions. The third was the comitia tributa or the tribal assembly. It elected curule aediles, quaestors and other officials (http://www.unrv.com/empire/struggle-of-the-orders.php). The last assembly was the Plebeian Assembly or concilium plebis. The Tribune of the People or tribuni plebis could call it to session. It was the same as the comitia tributa; however, the nobles could not participate. Before 287 BC, the laws passed by the assembly could only affect Plebians. However, after 287 BC, the laws affected everyone (http://www.unrv.com/empire/struggle-of-the-orders.php). We adopted the idea for our United States Senate and many of the terms and positions within it, such as senate President, and filibuster. We also adpoted the representative democracy or the electing of politicians that will vote according to the beliefs of the people, which is the basis for United States Politics today. One major difference between the Roman and Greek political systems and the United States System is the role of women. In Greece and Rome, Women were never allowed to engage, or advise in any type of politics. Women were not allowed to vote in the US until 1920 (http://www.womenintheancientworld.com/). I believe that there were many similarities and differences between the Greek and Roman Systems of Government. One of the similarities was that everyone received a say in the government weather it was directly through the Greek assembly, or indirectly through the representatives of the Roman Senate. This gave people a chance to voice their opinions and gave them the idea that their opinions mattered. Thus, these governments were not dictatorships or monarchies. Another similarity was that both these governments controlled everything in their respective areas; no laws were given to separate states. The Athenian Assembly and the Roman Senate controlled religious practices, what people could and could not do, and how people should act. There were differences, however. One of the major differences was the way that people participated in the political process. The Greeks actually were the government, by participating in the assembly as they proposed, voted on and accepted new laws. The Roman method, which the United States later adopted, was to elect politicians to propose and vote on laws. These politicians would carry the views and opinions of the townspeople when they voted, thus laws would be passed that would hopefully reflect the sentiment of the people Another difference between these two systems is how politicians are elected, in Greece they are chosen at random, in Rome, they are usually former politicians who are the best at their position, and are usually chosen buy their follow politicians with help from the people on the committees. In the United States, politicians are elected randomly, however their party nominates them, and the party usually consists of former politicians. The Roman and Greek systems of Governments were the most advanced of their time. They were giants of political power, and although they had many similarities and differences, their ideas eventually helped form the system of government we enjoy in the United States today.

The Manhattan Project :: History

The Manhattan Project On the morning of August 6, 1945, a B-29 bomber named Enola Gay flew over the industrial city of Hiroshima, Japan and dropped the first atomic bomb ever. The city went up in flames caused by the immense power equal to about 20,000 tons of TNT. The project was a success. They were an unprecedented assemblage of civilian, and military scientific brain power—brilliant, intense, and young, the people that helped develop the bomb. Unknowingly they came to an isolated mountain setting, known as Los Alamos, New Mexico, to design and build the bomb that would end World War 2, but begin serious controversies concerning its sheer power and destruction. I became interested in this topic because of my interest in science and history. It seemed an appropriate topic because I am presently studying World War 2 in my Social Studies Class. The Hiroshima and Nagasaki bombings were always taught to me with some opinion, and I always wanted to know the bomb itself and the unbiased effects! that it had. This I-search was a great opportunity for me to actually fulfill my interest. The Manhattan Project was the code name for the US effort during World War II to produce the atomic bomb. It was appropriately named for the Manhattan Engineer District of the US Army Corps of Engineers, because much of the early research was done in New York City (Badash 238). Sparked by refugee physicists in the United States, the program was slowly organized after nuclear fission was discovered by German scientists in 1938, and many US scientists expressed the fear that Hitler would attempt to build a fission bomb. Frustrated with the idea that Germany might produce an atomic bomb first, Leo Szilard and other scientists asked Albert Einstein, a famous scientist during that time, to use his influence and write a letter to president FDR, pleading for support to further research the power of nuclear fission (Badash 237). His letters were a success, and President Roosevelt established the Manhattan Project. Physicists from 1939 onward conducted much research to find answers to such questions as how many neutrons were emitted in each fission, which elements would not capture the neutrons but would moderate or reduce their velocity , and whether only the lighter and scarcer isotope of uranium (U-235) fissioned or the common isotope (U-238) could be used. They learned that each fission releases a few neutrons.

A Childs Struggle in Alices Adventures in Wonderland Essay -- Alice

A Child's Struggle in Alice's Adventures in Wonderland      Ã‚   Lewis Carroll's Wonderland is a queer little universe where a not so ordinary girl is faced with the contradicting nature of the fantastic creatures who live there. Alice's Adventures in Wonderland is a child's struggle to survive in the condescending world of adults. The conflict between child and adult gives direction to Alice's adventures and controls all the outstanding features of the work- Alice's character, her relationship with other characters, and the dialogue. " Alice in Wonderland is on one hand so nonsensical that children sometimes feel ashamed to have been interested in anything so silly (Masslich 107)." The underlying message of Alice's Adventures in Wonderland is a rejection of adult authority. The character of Alice is not at all like what you would find in a typical children's book. "The character of Alice herself is a bit puzzling, even to the modern child, because it does not fit a stereotype. How much more unusual she must have seemed to Victorian children, used to girl angels fated for death (in Dickens, Stowe, and others), or to impossibly virtuous little ladies, or to naughty girls who eventually reform in response to heavy adult pressure... But Alice is neither naughty nor overly nice. Her curiosity leads her into her initial adventure and most of the latter ones in the book... (Leach 119)." As Alice makes her way through Wonderland , she is faced with many pompous personalities that have their own ways of thinking and do not understand why Alice does not agree with their views. Alice takes into consideration what each character says. After becoming quite confused and disgruntled she learns that everyone in Wonderland is in fact m... ...,1865. Empson, William "Alice in Wonderland" Some Versions of Pastoral (1974). 812-14 Rpt. in Nineteenth- Century Literature Criticisms. Ed. Laurie Harris. Detroit: Gale Research, 1982. 2: 112- 14. Harris, Laurie, ed. Nineteenth- Century Literature Criticisms. Detroit: Gale Research, 1982. 76 vols. Hubbell, George Shelton "The Sanity of Wonderland" The Sewanee Review (1927) 387-98. Rpt. in Nineteenth- Century Literature Criticisms. Ed. Laurie Harris. Detroit: Gale Research, 1982. 2: 109. Leach, Elsie "Alice in Wonderland" The Victorian Newsletter (1964) Rpt. in Nineteenth- Century Literature Criticisms. Ed. Laurie Harris. Detroit: Gale Research, 1982. 2: 119. Masslich, George B. "A Book Within a Book" The English Journal (1921) 119-29. Rpt. in Nineteenth- Century Literature Criticisms. Ed. Laurie Harris. Detroit: Gale Research, 1982. 2: 107.

The Body Shop Marketing Essay

1) Anita Roddick created the body shop in 1976 with the objective of opening an environmentally conscious cosmetic store. Today, the Body Shop (BS) has grown from being a single â€Å"hippie† store in England to a multinational company with over 2265 stores in 50 countries enjoying sales of ? 820,000 in 2006/2007 period. (mintel 2006) People say that â€Å"one person cannot make a difference† but Anita Roddick proved it wrong by sticking to here ideals and ideas of doing business. This extract from the Body Shop’s mission statement ‘to dedicate our business to the pursuit of social and environmental change’ (www. thebodyshop. co. uk), shows us how she created a new way of dealing with customer needs and wants. She saw it as a better option to put customer and society in the first place and by doing so, gain sales for good conduct. This way of doing business was not only proved to be extremely successful but many marketers followed the BS concepts, attempting to maximise potential profit by imitating Dame Anita Roddick’s set of ideals or values. Throughout this essay, we will investigate how Anita Roddick successfully used marketing tools to promote her chain of shops and her strong principles and see how today’s businesses can follow Roddick’s footsteps in successfully targeting the emergence of new consumer groups in the organic food market. Anita Roddick’s BS has not been an immense success for no reason. An explanation of the BS general success in world markets is that she was one of the pioneers in developing a more ethically based business. We will have a look at how she maximised the 4 P’s (product, place, promotion and price) to promote her chain of shops and strong principles. Product The BS sells and produces cosmetics and toiletries made from natural ingredients all over the world targeting principally women with a medium to high income and with deep social conscience and commitment. Its product range can be divided into eight categories each including a range of quality products. Each body lotion, shampoo, bath & shower gel, etc. comes in different sizes in recycled, recyclable or biodegradable packaging. The Product Life Cycle of the BS is still in the growing stages as competition is still increasing due to an increase in interest in the industry’s potential. Furthermore, the market is continuously evolving as more and more people become more ethically aware. Branding is very important as it differentiates the company from other skincare companies. Anita Roddick managed to create a brand which positioned itself as promoting good environmental ethics at a time where Europe was becoming â€Å"greener†, strongly differentiating itself from companies looking to increase profits at any legal cost to the environment and to society. But since the French cosmetic giant L’Oreal bought the BS, BrandIndex measured a drastic drop in the ratings of BS reputation. Even though, the company promised to keep its ethical cosmetic brand intact, the public’s opinion on the BS did not take long to change. (http://www. brandrepublic. com) Price The Body Shop has been able to set premium prices because of the assumption that people would be willing to pay more for a product which they think is contributing to social and ethical issues. The fact that the BS is involved in issues such as fair trade, animal testing and has strong environmental views gave them the competitive advantage of product differentiation. But since competitors such as Boots or Bath & Bodyworks in the states have started their own natural product range at prices below the BS, profits have decreased in comparison to previous years. From 2002 to 2003 sales grew by only 5% compared with competitors whose sales rose by 27% in the same period. It could also be said that the BS prices are in the mid market pricing range as there are products more expensive such as for example Boots natural-based products but much cheaper than Chanel or Estee Lauder beauty products. Furthermore, the cost of production of the BS products may be higher because of fair trade issues with local communities. But critiques say that the â€Å"Trade not Aid† projects are simply a marketing tool and that not even 1% of the sales go to the projects. (www. mcspotlight. org) Promotion The BS way of advertising has mostly been done through indirect advertising. Indeed, by associating themselves to Greenpeace or the save the whales project or by doing fare trade with indigenous communities for example, journals, newspapers and magazines have written about the company’s products, campaigns and beliefs without the company actually carrying out or spending any money into promotion campaigns. The BS believes that beauty is reality and strongly disagrees on the advertising campaigns trying to glamorise their products – ‘We're saying our products will moisturize, cleanse and polish; they will not perform miracles. (Mrs Galanti, 1997). This was stated in 1997 after the release of a rare mainstream campaign called â€Å"Love your body† due to increased competition in the marketplace. The Body Shop also makes extensive use of its web site, delivery lorries and shop windows to communicate its campaigns and beliefs. Packaging is also a way of promoting a product. By showing consumers that the BS is involved in recycling plast ic bottles used in the packaging of a product for example, it positions itself furthermore in the customers mind as being an environmentally caring organisation. It also tried to push consumers to use refills but the impact of this campaign was minimal. Furthermore the BS also called for more people to recycle their old mobile phone. (Mintel, 2004) Place The BS looks closely at the store location, as customer accessibility to the store is very important. They are usually located on high streets, in department concessions depending on important factors of accessibility such as parking, visibility or even public transport. Stores are usually arranged as a boutique layout with products arranged according to their function. The atmosphere of the BS retail outlets is relaxed and sympathetic, inherent to the overall design of the BS shops. There is plenty of information on ingredients and the origin of the product available to the customer. Furthermore the BS rapid growth and international expansion was helped through franchising. Finally, the rise in demand for ethical products has provided many opportunities for marketers. Dame Anita Roddick, was one of the first to point that out and through product innovation and brand reputation, she managed to build a multinational company from virtually nothing. However, today’s cosmetic market has highly evolved and is far more competitive than it used to be. The challenge for the company is to revitalise its retail outlets, improve their product offer and brand communications in order to grow store sales and invest in employee development and customer service. 2) Markets within an economy rapidly change offering opportunities for companies to increase profit and to expand. The marketer’s job is to react to these changes and put the company in the right direction. The organic food market for example has grown rapidly with consumers increasing spending on â€Å"ethical† food by 800 million to approximately ? 5. 6 billion in 2006 (â€Å"Ethical consumerism report 2006†- Co-operative bank). Furthermore, most developed countries are seeing a rise in organic produce, ‘The organic market has boomed in recent years, growing by 25% annually on average’ – (www. timesonline. co. uk). These figures show us that the organic movement is moving on a global scale with an increase in consumer interest in how and where food is produced. It could be said that the rise in the demand for organic products is due to the rising average age and due to media spotlight. Indeed, media are constantly focusing on the consequences of climate change and on how the earth’s resources are being depleted pushing fellow human beings to act more responsibly and ethically in what food products they buy. This has lead people to believe that by eating organic food, a person will stay healthy – ‘studies in 2006 and 2007 have found higher levels of Vitamin C in organic fruit and 68 per cent higher levels of omega-3 in organic whole milk than non-organic whole milk. (www. bbc. co. uk). On the other hand, with more elderly people in the UK after the baby boom of the early 50’s, the market is likely to see people buying organic/healthy food rather than GM food offering new opportunities to marketers in terms of how to advertise and promote their products. This could be done through promotional campaigns aimed at elde rly people, informing them of the availability of organic food in their respective supermarkets or by associating the organisation to environmentally friendly associations such as Greenpeace and beneficiate of indirect advertising. To be the first to come into a customers mind as being an organisation which cares about the environment would definitely give the company a strong competitive advantage. Two of the major leading supermarkets such as Tesco and Sainsbury have both recognised these changing consumer needs and have introduced organic food and organic policies within their stores – ‘To meet this growing demand Sainsbury’s has re-launched its organic range as Sainsbury’s SO organic and is committed to broadening the appeal of and extending its comprehensive range of organic foods. ’ (www. jsainsburys. co. uk). Additionally, Sainsbury has recently ‘banned the use of palm oil from unsustainable sources in its own-brand products’ which has been argued by Greenpeace as a â€Å"positive first step† towards the end of the destruction of the Indonesian rainforest (www. marketingweek. co. uk). Another way of promoting the organisation could be to introduce fair trade products in our supermarkets aisles. This would not necessarily be done in a profit objective scheme but instead to show customers the organisation’s involvement in helping local communities even though profits could be made if an appropriate marketing strategy was applied. Another important factor to consider is packaging as it can be used for promotional purposes. This could give them an advantage over rival companies that may not sell organic food. Additionally, organisation could also concentrate on creating â€Å"greener friendly† packaging – ‘A UK company has launched a new range of convenience food packs manufactured from biodegradable plastic. ’ – showing their awareness of the influence they have on the environment and their dedication to play a role in conserving the planet. (http://www. foodanddrinkeurope. com). The difficulty for the marketer will be to set attractive and adequate organic packaging at the lowest possible prices. This brings us to price considerations. Organic food is without a doubt more expensive to produce and sell than non-organic food giving the marketer the difficult challenge of setting a competitive price with rivals and at a level that still sees the company being profitable. It is also important that marketers are aware of how much people are willing to pay for organic food in order to maximise profits. Moreover, prices are set to increase as ‘exceptionally high market growth rates are causing demand to outpace supply. (http://www. organicmonitor. com) On the other hand, The Food Standard Agency and scientists still believe that organic food as a whole, is not necessarily healthier for a person than GM food – ‘there is no scientific evidence to suggest organic food is healthier’ (www. guardian. co. uk). Furthermore, Chefs such as Gordon Ra msay argue that organic food is overpriced and questions its authenticity ‘The problem with organic food is that it has become hip and trendy, overhyped, overpriced and inconsistent. Unfortunately there is now a snob factor attached to it. ’ (www. timesonline. co. k) On this point, marketers will have to make sure that they undertake effective advertising campaigns as well as detailed branding and packaging to promote their products as being healthier than other foods in order to maintain high sales. The reason the organic market has grown so much in the last decade is definitely due to a rise in ethical consumerism. Indeed, after some companies were exposed by the media to how they really operated – i. e. illegal sweatshops for example- and the constant media coverage on the damage caused by humans to the earth, saw consumers take a more ethical approach to purchasing. This why it is so important to show consumers that the organisation is active in sustaining the earth and its resources. Today, the image of the company should be of first importance to marketers. Tesco and other supermarkets have already revised their strategy and offer for example to use plastic bags more than once- â€Å"Tesco claimed that shoppers had used one million bags less than they would normally expect. † (www. recycling-guide. org. uk). J Sainsbury’s reacted by cutting back on carbon emissions produced by their outlets- â€Å"We are currently looking at the big picture regarding carbon emissions and the part Sainsbury's play in that. We have been extremely proactive over the last 10 years on all aspects of energy efficiency. † (Alison Austin, 2007). All these supermarket behaviour changes are done in the objective to remain competitive. Marketers understand that if their company is seen to be â€Å"green† then it is likely to be successful in the market. Finally, whichever strategy marketers do choose to adopt, it will eventually determine their level of success in an ever changing society which now focuses on being ethical and more aware of the environment. 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